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POOLPlaza Customer Survey

Thank you for taking the time to complete this quick survey.

We are preparing a study to present to the swimming pool industry to help them better understand and better serve the internet pool customer.

Your answers are an important part of this study and will help to shape the future of this industry.

1. What is your zip code?

2. What is your age group?

3. How much pool maintenance experience do you have?

4. How often do you purchase products (of any type) online?

No Answer

Every week

Every two weeks

Every month

Only once every 3 months

Only once every 6 months

Never

5. How important are the following factors in your decision to purchase from POOLplaza.com?

Price                                 Site Appearance

Selection                           Technical Support

Product Availability             Educational Content

Delivery Time                     Free Delivery

No Sales Tax                     Convenience

6. Which statement best describes your purchasing style:

Price Driven - I want the very best price, even if it means dealing with inconvenience or delay in getting the product.

Value Driven - I want a fair price, but I'm willing to pay a little more if it means added convenience, faster delivery
or peace of mind.
Service Driven - I want the best service and I don't mind paying additional for it so I can get on with other things
in my life.
Other:

7. If you had not purchased your products from POOLplaza.com, where would you have been most likely to purchase them? (check all that apply?

Independent Pool Retail Store

National Chain Pool Retail Store
Another Internet Pool Store

Pool Service Company

Pool Mail Order Catalog

Home Improvement/Hardware Store

None

8. Was cost savings your number one reason for purchasing from POOLplaza.com?

Yes
No
No answer

9. How much do you feel you need to save to make it worth buying online?

5%

10%

15%

20%

25%
Other - give number:
Cost savings are not my primary consideration
No Answer

10. How much money do you estimate you saved on your purchase by purchasing on POOLplaza.com?

How much you paid at POOLplaza.com:
How much you would have paid locally:

11. Suppose you have the following options for purchasing a typical 1.5 HP pool pump.

How would you evaluate the cost of each option?

$335.00 - purchased at POOLplaza or other Internet pool store.

This option gives the advantage of cost savings, and excellent customer service, but requires the customer to wait for the pump to be delivered and may require for warranty issues to be handled through the online store.

The price is worth it
The price is not worth it
No Answer

$365.00 - purchased at local pool store, or purchased online and delivered through local pool store

This option costs a little more, but gives the customer the advantage of being able to pick up the pump immediately at the store and also allows them to return it to the store for warranty service if there are problems within the warranty period.

The additional benefits are worth it
The additional benefits are not worth it
No Answer

$395.00 (plus installation labor) - purchased and installed through a reputable local pool service company

This option costs a little more, but offers the highest degree of service with complete on-site installation and warranty support
.

The additional benefits are worth it
The additional benefits are not worth it
No Answer

Other Comments:
:

Your e-mail address:

(We do NOT send junk email or share your email address with any other party for any reason)

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